The company we are working with provides temporary phone numbers for verification worldwide. They enlisted Jasperank for an in-depth review of their SEO and a plan to build links that would efficiently expand their reach. After implementing some improvements, the company returned to Jasperank seeking a focused SEO strategy to outperform its competitors and capitalize on growth opportunities, particularly in the European Union, to broaden its audience beyond the US.
“Launching Your Plan: A Strong Starting Point”
In December 2022, I created a personalized SEO plan for our client, who provides a service offering free temporary phone numbers. In January 2023, the client began implementing improvements to their website, following our advice, while Jasperank initiated a comprehensive effort to build links.
Technical Audit and Optimization
We began by conducting a comprehensive technical review, which uncovered several issues that were hindering the site’s ability to be correctly indexed and visible in search results. We documented these issues and developed solutions to address each one.
1. Meta Title and Description Issues
The website’s title and descriptions failed to make a strong impression, diluting its online presence and making it harder for search engines and users to grasp its purpose. Jasperank created targeted meta tags that boosted the site’s visibility and appeal, enabling both search engines and visitors to quickly comprehend the site’s content and relevance.
2. 404 Page Issues
Jasperank ‘s team advised implementing correct 404 error handling to enhance user experience by avoiding confusion caused by search engines receiving inaccurate status codes. They also suggested fixing numerous broken internal links on the website to improve search engine “crawl” efficiency and streamline user navigation.
3. Missing Canonicals
Jasperank used canonical tags to address missing links, which were causing content duplication issues. This strategy helped centralize the SEO power of similar or duplicate pages by guiding search engines to the primary content source.
4. Slow Page Loading Speed
The website’s performance was enhanced by streamlining image files, leveraging browser caching more effectively, and condensing CSS and JavaScript code. As a result, both user engagement and search engine visibility were boosted, as page loading speed plays a significant role in determining online rankings.
Link-Building Campaign
As some team members were addressing technical issues, Jasperank ‘s specialists in link building conducted research to identify suitable platforms and directories related to the client’s industry and competitors. Subsequently, they devised a plan that involved creating unique guest posts, participating in community conversations, and securing listings on reputable websites. Each backlink acted as an endorsement that enhanced the client’s website authority, facilitating user access to desired services and improving search engine visibility for relevant queries.
Monitoring and Reporting
We consistently provided our client with clear updates on our work through comprehensive reports, actively seeking their input and ensuring they were well-informed at each stage. These detailed reports covered various areas such as analyzing website traffic, updating on ranking changes, and tracking the progress of acquiring backlinks. This approach kept our client engaged and aware of the development of our strategy, including any challenges we faced and the solutions we implemented.
Results
1. Organic Traffic Growth
According to data from Ahrefs, the customer experienced a substantial boost in natural website visitors by 260%, surging from 114,428 in December 2022 to 412,795 by November 2023.
2. Geographic Diversification
Our efforts to expand beyond the US market were successful as we saw a notable increase in website traffic from India, Pakistan, the United Kingdom, and Germany.
3. Organic Keywords Expansion
The website’s organic keyword rankings experienced a significant surge, increasing by 99% from 5,767 to 11,522, resulting in a substantial expansion of our online visibility and reach to a broader audience.
4. Highly Competitive Keywords
As a result of our targeted approach, the client’s website gained visibility for highly sought-after search terms, including “phone number generator” and “SMS verification,” increasing its discoverability and demonstrating the success of our SEO efforts.
5. Backlink Profile Improvements
Consistent growth in the number of backlinks serves as strong evidence of our ongoing dedication to building links, resulting in better search engine rankings and increased visibility overall.
Final Words
Our collaboration with the client doesn’t end with the initial project – we maintain a long-term partnership through regular updates and data-driven enhancements to ensure ongoing success and market leadership. By implementing targeted technical improvements, building high-quality links, closely tracking performance, and adapting our approach as needed, we’ve achieved remarkable results, including a nearly 100% increase in organic website traffic and a significant expansion of the client’s global footprint. This successful partnership serves as a model for businesses aiming to elevate their online presence and thrive in a crowded digital landscape, and we’re poised to help new clients across various industries and sizes achieve similar
