Challenge
In August 2024, myexcelonline.com, a company offering Microsoft Excel training materials and classes online, reached out to our agency with a goal to improve their search engine presence and boost website traffic. They shared specific performance indicators during our initial discussions.
Organic Traffic: 26,000 (August 2024)
Organic Keywords: 87,300
Domain Rating (DR): 51
Goal: Increase organic traffic to 62K in 9 months.
The website had a solid Domain Rating and a strong presence, yet they saw opportunities for expansion and aimed to strengthen their standing as a leading source in the competitive Excel training industry. Their main objective was to increase their organic traffic by almost twofold in nine months, a demanding but feasible goal through an extensive SEO plan.
Our Solution: A Holistic SEO Approach
We developed and executed a comprehensive SEO plan that leveraged data analysis and close collaboration with the client’s internal team to drive optimal results.
This included:
SEO Audit
We initiated the process by conducting a comprehensive assessment of myExelOnline.com, pinpointing technical SEO challenges, possibilities for on-page improvement, and areas where content was lacking. This served as the foundation for a structured action strategy.
Niche and Competitor Analysis
Extensive research was carried out to gain insights into the competitive environment, discover promising findings shaped our approach to content creation and building backlinks.
Strategic Backlink Acquisition
a strategic approach to acquiring high-caliber backlinks from influential websites in the education, technology, and business industries. This initiative aimed to establish the site as a trusted authority in its niche, while also boosting its domain rating and credibility.
On-Site implementation
Following the audit, competitor research, and content strategy development, the client addresses identified areas for improvement, resulting in notable enhancements in key performance indicators.
Results: Exceeding Expectations in Key Areas
By March 2025, seven months into the initiative, myexelonline.com had seen notable enhancements in crucial search engine optimization benchmarks.
Organic traffic saw a significant rise from 26,000 to 60,000, marking a remarkable 130% increase and coming close to achieving the ambitious 9-month target of 62,000 in just seven months.
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Organic Keywords: Increased from 87,300 to 122,000 (+40%).
Domain Rating (DR): Increased from 51 to 53.
Improvements are evident in the GSC data as well.
Total clicks: 1.5M
Total Impressions: 74.1M.
The data from Google Search Console shows a repeating traffic trend that fluctuates over time, a typical occurrence for numerous websites. The rises and falls probably align with periods of increased and decreased interest in Excel training during weekdays and weekends.
Key Highlights
Rapid Traffic Growth
Our strategy proved highly successful, as we came close to meeting our 9-month traffic target a full two months early, exceeding expectations.
Significant Keyword Expansion
The significant rise in organic keywords suggests a wider reach and better visibility for a variety of relevant search terms.
Strengthened Authority
A rise in DR and referring domains is indicative of a more robust link portfolio and enhanced credibility with search engines.
Continuous Optimization
The consistent increase over time, despite some ups and downs, shows the lasting benefits of our SEO work.
Conclusion
This case study showcases how Jasperank successfully achieved substantial natural expansion for a client operating in a fiercely competitive market.
By leveraging our technical SEO knowledge, crafting a targeted content strategy, and implementing a deliberate link-building approach, we successfully propelled the client towards achieving their aggressive traffic targets well ahead of deadline, while also substantially broadening their digital footprint.
We are dedicated to building on the success of our partnership and achieving even more impressive outcomes moving forward. Our focus will remain on sustaining momentum, fine-tuning our approach, and seizing emerging opportunities to solidify the client’s position as a top performer in its industry.
